Top 5 Beauty Retail Apps on Android in Central America Q4 2022

In the fourth quarter of 2022, the beauty retail sector on the Android platform in Central America saw notable activity among the top 5 apps. Here’s a look at their performance, based on data from Sensor Tower.

Avon experienced a remarkable increase in weekly downloads, starting with 51 downloads at the end of November and surging to 51.8K by the end of December. This growth was mirrored in its weekly active users, which rose from 570 to 67.3K over the same period.

Chula - Belleza sin límites maintained a consistent download rate, peaking at 12K in the first week of December before settling at around 8.7K by the end of the quarter. Active users exhibited a stable trend, fluctuating between 20.8K and 27.7K throughout the quarter.

SEPHORA showed steady weekly downloads, starting with 1.8K at the end of September and closing the year at 2.2K. Active users increased gradually, reaching a peak of 8.9K by the last week of December.

Sol Beauty And Care had a relatively stable download pattern, with weekly downloads hovering around 1.4K to 2.9K. Unfortunately, no active user data was available for this app during the quarter.

Lastly, Terramar Brands experienced a decline in weekly downloads, starting at 1.8K at the end of September and dropping to 729 by the end of December. Similar to Sol Beauty And Care, active user data was not available.

For more detailed insights and data, visit Sensor Tower.